My Career
I have extensive experience working as a Senior/Lead UX and UI designer on a variety of digital products. Creating industry leading user experiences across a range of platforms including mobile-first responsive websites, native iOS and Android apps. My primary focus lies within the visual side of user centred design with knowledge and experience of the whole end-to-end processes. I have experience working with the GDS design system. and have SC clearance. My skills span a broad range from user research, usability testing, wireframing, interactive prototyping right through to the creation of design systems and delivery of the UI. An advocate of solid communication and collaboration I work well as a solo designer or embedded within a team.
Portfolio
Case Study
Prof Coach – Fox Sports
Prof Coach is a digital Fantasy Football product which I created for Fox Sports and the Dutch Football League, Eredivisie. The product is an iOS and Android app as well as a mobile-first website. My role was Lead UX/UI designer on the project. The images below show the transition between the early-stage sketches through the wireframing phase to the end product which is pixel-perfect UI using the Hand-off tool Zeplin to collaborate with the development team.
My Background
I am a hands-on designer with many years experience designing websites and apps across an array of popular platforms.
Having worked for both huge corporate companies and within small “Start-Up” environments I feel comfortable working in either. More importantly, is a cohesive team with complementary skills, diversity of styles with differences in opinion, experience and ideas. Great solutions come from sharing and giving, not from prescription.
Throughout my career I have led, grown and managed several design teams and relish being surrounded by people more skilled than myself in alternate areas of Design. Taking time to listen, learn and be inspired.
My interests lie in Design Principles, UX, UI, Holistic and User Centred Design. I use Rapid Prototyping to answer questions fast and believe in adopting an Agile approach where necessary as small iterations allow us to learn more efficiently. I pride myself in working collaboratively and being motivated to produce the best possible outcome.
My theory is that you get the best out of people when they believe in what they’re doing and that they feel they’re contributing to something exciting.
Tools I Use
How I Work
Mobile First…Cross Platform
UX & UI Principles
UI is what people use to interact with your product, and the UX is how they feel while they do.
If you imagine a product as the human body, the bones represent the code which give it structure. The organs represent the UX design: measuring and optimizing against input for supporting life functions. And UI design represents the cosmetics of the body–its presentation, its senses and reactions.
“A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product’s success.”
Rapid Prototyping
Rapid prototyping allows you to learn about the product quicker. Fast action getting a product into the world allows you to ultimately find out what works and what doesn’t far quicker than planning.
Working in teams and collaborating allows smarter thinking.
Facilitating Great Design
Digital design today involves many functions of graphic design; information architecture, user interface design, usability testing, user research and front-end or back-end development. The value of the modern web design professional is not those disciplines, however, but the ability to combine them to solve real problems, especially as a group. Effective group work requires structured, strategic meetings, and good facilitation provides that structure. I believe that collaboration and participation is key to great User Centred Design and User Experience Design.
Thinking Divergently
- Focusing on people
Building to Think
- Prototype Fast
Start Movements not just Sell Stories
Enable Participation
Cultivate Collaboration Internally & Externally
Asking the Right Questions
Processes
Testimonials
Tony has just finished up on a Home Office project and is one of the best senior UX/UI leads we have worked with
Tony is committed and very hard working. He’s able to pick up anything you need help with. He’s also very capable of working within a big team or to collaborate together on smaller projects. He can run a team by himself and take the lead alongside the BAs/developers. Along with his extensive design skills, Tony is also a great team member to have. He brings a smile to work everyday and always helps to promote team morale He’ll be hugely missed by our team!
Tony is not only very knowledgeable in the Sportsbook and design arena, but he is also an invaluable asset to the team in his positive attitude and willingness to always pick up the slack where he can. There is no one I know of in the company who isn’t sad to see Tony leave us, his next team will be lucky to have him.
Tony’s depth of knowledge in design, mobile and UX was invaluable to me in my role at Chroma. The calibre of his work speaks for itself and doesn’t require any further praise from me!!
Tony is a very experienced Digital Art Director. He’s spent several years working on the front line (literarily!) of some of the top papers in the UK where he has gained tremendous skills. He combines excellent creativity with impeccable execution.
His vast knowledge and enthusiasm for both digital and print design make him a great asset in any integrated design studio.
Tony knows digital design inside and out. He has a huge amount of experience – from creating the smallest asset to the largest website.
Tony is a hugely talented designer, he’s consistently produced work that has exceeded client expectations and has a knack for delivering projects on time and to budget..
Clever, crafty, and a top designer, he is an absolute pleasure to work with. Tony has the knack when it comes to making complex tasks feel simple.
Tony keeps up to date with the latest trends in web design and new innovation, and can incorporate this into what is required to ensure that the work he produces is always modern and fresh.
Tony was top-class throughout the whole project. He is full of ideas, a bundle of fun to work with and is a first-rate UX/UI designer. I would wholeheartedly recommend Tony to anyone in need of an experienced designer.
Tony is a real pleasure to work with. Imaginative, very can-do and an incredibly able UX Designer, coupled with his ability to design User Interfaces to an extremely high standard he is an excellent team leader.
With the nature of our work we were constantly under deadline pressure and there was no one better to have around. He is great to work with and an all round cracking bloke.