Premier Bet: Website Redesign
Premier Bet is Africa’s leading sports bookmakers. With hundreds of shops across Africa they wanted to secure their dominant online presence in addition to increasing their user base. They felt that redesigning their Sports betting site from the ground up as a mobile-first, fully responsive site would help this process. Leading the design team in a project that lasted for around two months and covered over 180 screen designs. The process: Research, analysis, design, production. I designed the workflow, wireframes and prototypes and then created the user interface for the whole site.
Software used: Omnigraffle, Photoshop & InVision