Brutalism: A New Trend in Web Design
Some designs aren’t polished and clean. They are rough, jarring and ragged. Yet they still work and communicate effectively. This class of websites makes up the raw trend called brutalism.
While it is somewhat new to web concepts, it’s been around for decades as a popular technique for posters and art in the 1950s, 60s and 70s. Today’s brutalism is starkly different from what you are used to seeing… and that’s why it’s likely to catch your attention. Let’s take a look at what it is (and I’ll share why I’m already over it!)
Brutalism is minimalism on steroids. You can think of it in two ways:
- As a return to early days of the web, when many sites had a brutalist look, because that’s all we knew
- A trend to buck all the trends featuring clean lines and simple designs